GO!!! Its cheese

Even if we are all MBA students we miss some of the biggest marketing facts that happen around us... GO is the new brand of Cheese from Gowardhan Dairy which is a part of Pune based Parag Milk Foods.The company owns India's largest cow farm and also has constructed Asia's largest cheese plant near Pune.The Indian cheese market, although in a nascent market stage ,having a market size of about Rs 2000 crore is dominated by brands like Amul, Britannia, Mother Dairy etc.

GO cheese has entered a market which is growing at around 20% p.a. But the market is dominated by established players on one side while there is a large unorganized market on the other side.They positioned their product on the fact that it is made of 100% cow milk.
Seems they took packaging very seriously.I personally was attracted towards it in the first go itself.The packaging reminded me of some international stuff.Moreover their wedge shaped covers will attract kids n im sure the trial rae would be good. I mean a gud start in their PLC. Lets c if they could build up customer loyalty though their asli product!!!! RamKumar