Aamir Khan, fresh from the success of 3 Idiots, has signed a deal with a UAE-based telecommunications service provider reportedly for a staggering Rs 35 crore -- the highest a Bollywood celebrity has ever received for endorsement, leaving far behind the previous highs of Rs 12 crore to Rs 15 crore. Reports say it is a two-year contract during which period Khan will make himself available for an allotted number of media shoots, press advertisements and personal appearances.Aamir's own earlier contracts for a biscuit, a cola, a car, an FMCG, a watch maker and a satellite TV service provider are all reportedly in the range of Rs 12 crore; so, by even his own standards, his fees have almost tripled. Trade insiders attributed Aamir's rising stock in ad circles to his recent box-office successes. Aamir himself neither denied nor confirmed his latest endorsement fee. "I enjoy doing my ads. And I'm choosy about the brands and the creative team that works on them. I work as hard on my ads as I do on my films," he said.
Endorsement fees charged by other actors are (highest):
Aamir Khan Rs 35 crore
Shah Rukh Khan Rs 15 crore
Akshay Kumar Rs 15 crore
Hrithik Roshan Rs 15 crore
Salman Khan Rs 12 crore
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