How strong could a color be to a brand....

Colors like blue(Indian team,Pepsi), red symbolizes a lot about the brand. To an extent that people in rural associate products with colors without even knowing their names. For example : From class room discussions i learnt that Lifebuoy in villages is better acknowledged as "laal sabun"(Red soap). For many red means kingfisher, eveready batteries(give me red), Coke,Red cross, Ferrari and many more.

Well out of these, the story of Coke is worth knowing.

We all know how Santa Claus looks like.... A man with Red and White(I guess every one knows him by the same color pattern.). To divulge the fact Santa Claus before 1950's was known in Green and White until 1950's when Coke launched a campaign to celebrate christmas which portrayed Santa Claus in red(because coke is widely recognized as red cola drink.) The campaign became so popular all across the world that chilren born after 1950's thought Santa Claus wear red and white dress.

We can very well understand what can a color bring to a brand..In this case the change has been acculturative ...Ramkumar