Time to position salt differently!!!(DFS)

Almost all the companies offering table salt are positioning on some/all the benefits like free flow, iodized(good health), taste etc.. Now the companies have to reposition their offer because of an added benefit... R&D department of India have developed a new salt variant which is rich not only in iodine but also in iron. All the TVC's are focusing on the benefits of Iodine and now they have to add iron content makes the body more immune and improves the oxygen carrying property of blood making the individual more healthy..They have come up with this new product called as DFS(Double fortified salt) and this doesnt alter the real taste of the salt . Officials declared that they have not decided the price of this new commodity..FMCG majors like ITC,TATA Chemicals are all set to launch this new variety by mid of 2010....RamKumar