Are Indian products racists?????

Well there has always been a group discussion on a topic like racism and its relevance in India..
Knowingly or unknowingly we are all into that distant trap.... In India racism, poverty(Bottom of the Pyramid in mgmt. terms), women empowerment and all these are concatenated terms. Two of the best management guru's, Indian Institutes have ever produced where i mean to say Prahalad and Aneel Karnani (both of them are Professors in Michigan University) had an interminable discussion over this..Prahalad in one of his book named Fortune at the BOP mentioned widely the example of fair n lovely cream where it was able to reach the mass market and create enough loyalty towards the brand..He says that F&L empowered them by bringing more confidence into them by making them look better as he quotes, some women working with a mason once said that F&L made her skin less darker as compared to her parents crediting F&L.. Counter acting this Aneel Karnani said that F&L is actually exploiting them and making people more vulnerable to the racism bug.. Fair n Lovely ad's claims that far skinned women become more successful with better job and better husband, to which people responded very seriously which was deceptive according to Aneel..He says that these create a sense of difference between fair looking and dark skinned women in the society leading to racism which is very dangerous..
Even if you look at statistics, India is the only country where this concept of fairness cream has evolved and has turned as a favourable destination for marketeers to market..HUL after cladding mammoth success in India ,thought that the African market would also respond in the same way..But alas!!!! They dont have special feeling or to put more clearly a sense of superiority in white...They are not racists,atleast from this point of view...Ramkumar