I have seen Broadband majors like Tata, Bsnl etc coming up with new plans to enter rural market and infact BSNL has named it as "BSNL broadband RURAL"(can definitely be a topic for discussion for bad brand naming. Included in another blog.). & telecom companies are also entering the market through GPRS pathway..Well in my opinion the process/cycle would be something different.. If you understand the product hierarchy the core constitues communication and then comes entertainment.. Communication through cell phones and entertainment thru TV's definitely..Internet comes after that.. For that they need a computer which is a hefty investment for them. Computer(fixed investment)& internet(operational investment). If we look at the internet penetration in India it is close to 0.5%(govt. website) which is the mean of urban as well as rural..I mean the figure for rural is still meager. Now for this market there are large and big shots entering the field and already entered in some cases..
Even if they use internet we dont expect children (prospective user) and women to chat or write blogs rather their use would be restricted to use of mails, likes of educative websites etc. If this is true then some DTH companies have encashed it in the right way leveraging their technology to serve the customers need.. Major DTH companies like Airtel, Tata Sky etc. got into tie-ups with some Web portal companies like Shaadi.com , English learning sites etc.
So I think the transition would be through DTH route..
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