Well i heard a lot of discussion and i have gone through several articles which made me feel that i have to throw some light upon it..... The first name that strikes our mind is "Tiger Woods"...
Well statistics say that when his polygamy act came onto the surface they said the rub off effect would cause the company's accumulated losses to touch around $2billion.. Rather i would say that it would not have any effect n even if it had,it would only be for some transient period... .Well because all the products that he used to endorse were of high quality with well established market share(Accenture,Pepsi,Gillette among the major ones).. For example accenture is a consulting company with some Big names as their cleints.. I dont think they would stop consulting if their business is growing and Tiger Woods is under charge....How does it matter....There might be a slight slump in the share prices but im sure it would bounce back as the time pass by and media gets some fresh news to engage upon...It is just a game with sentiments(Share market).... I think i dont take a shave with gillete because of Tiger woods or their world record feat by engaging some thousands of people to shave their beard at a single gathering...i do it for comfort & price & gillete serves it!!!!! RamKumar
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http://krishashok.wordpress.com/2010/03/01/controversy-is-the-new-advertising/
ReplyDeletethis is history of advertising in a funny way.....
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